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Why Vintage and Luxury second hand fashion is increasing in popularity

Updated: Jul 10, 2023

Luxury second hand hand Vintage clothing has seen a dramatic rise in popularity in recent years, and for a number of reasons. This post explains som reasons to why more and more people choose pre-loved before newly produced clothes and accessories.

Social consciousness

One of the main reasons we choose vintage and pre-loved is our increasing awareness of the impact of fast fashion on the environment. As we become more conscious of the environmental and ethical issues surrounding the fashion industry, many of us turn to second hand and vintage clothing as a more sustainable alternative.


Additionally, luxury vintage and second hand clothing is often seen as more unique and special than a contemporary off-the-rack-piece from the latest collection or drop, as each piece has its own history and story. This aspect of exclusivity and rarity gives it a certain allure and appeal that is highly sought after.

Many of us in the vintage and luxury second hand space spend hours online drooling over the vintage collections of fellow collectors. Carefully curated and completely unique, they will only increase in value over the years.


In recent times a discussion questioning the quality of even the most prestigious luxury fashion houses has emerged resulting in many luxury consumers, especially younger ones, ditching newly produced goods for their vintage counterparts to minimize the risk of spending thousands of dollars on flawed items.

Nobody wants to have to send their brand new luxury designer bag sent off for repairs after the first use and well kept vintage treasures prove that they can last for generations to come.


Another reason for the rise in popularity is the increased accessibility of luxury second hand and vintage clothing. With the advent of online marketplaces like Vestiaire Collective and Vinted, and social media platforms, it's now easier than ever to find and purchase luxury vintage and second hand clothing. Not to mention having the items authenticated by services provided by the platforms, making it more accessible to a wider range of people.

Retro trends

Another reason for second hand luxury and vintage fashion increasing in popularity is the prevalence of fairly recent "retro" trends. The last couple of years have seen a huge focus on 80s, 90s, and Y2K fashion for millennials and gen Z, generations with increasing purchasing power, making the demand for the popular vintage or soon-to-be-vintage designs they could only dream of as kids, soar. Just look at the bid-wars for pieces from Louis Vuittons multicolor collection and you will see what I mean! 🤑


Finally, the rise in popularity of vintage and second hand clothing can also be attributed to a shift in our attitudes towards fashion in general. Many of us now look for something more authentic, unique and timeless, rather than fast fashion which is often seen as more or less disposable goods. In the vintage space, many of us prefer to spend more on fewer items of higher quality. And as an added bonus, many luxury second hand goods are sold at a fraction of the price compared to their contemporary counterparts.

Summary: Why vintage fashion is increasing in popularity

Overall, the rise in popularity of luxury second hand and vintage clothing can be attributed to a combination of environmental consciousness, increased accessibility, exclusivity, quality, and a shift in consumer attitudes towards fashion.

Can you see another influence that I have missed? Please let me know in the comment section!



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